Menu

Marketing Director, APAC – International Fashion Brand

Brief

This internationally recognized fashion design house operates more than 175 retail stores across the globe. The company provides accessible luxury fashion for consumers from New York, to Sao Paulo, to Shanghai.

In 2014, their Japan headquarters was looking for a new Marketing Director. This high-profile role required an individual capable of leading the marketing department for their entire Japanese operations, as well as contributing to the company’s top leadership team.

Timing was crucial when considering the candidates for this role, as the business was in a high activity phase while opening a flagship store. This meant that the company required a very experienced and mature Marketing Director who could drive these developments and lead a 14-strong existing marketing team.

Aston Carter’s existing relationship with the company meant they were well positioned to respond to the requirement, having developed a strong understanding of their culture and preferred candidate profile during the successful placement of four previous executive roles.

Solution

Aston Carter and the company decided on an exclusive search methodology, and Aston Carter began its search by investigating leading marketing executives at competitor firms within the retail fashion space. A qualified research team was engaged to identify top candidates, who were then short listed and invited for face-to-face interviews.

A discussion of the initial results determined that the candidate pool in the fashion market was insufficient, as they were unable to identify someone with the depth of marketing experience, business acumen and leadership ability required. Aston Carter cast the net wider and expanded the search to potential applicants from the wider fast-moving consumer goods (FMCG) sector, successfully identifying a top candidate from the food and beverage industry.

Once this individual was identified, the candidate underwent a robust interview process, meeting with the company’s decision makers to ensure the appointment was correct for both parties. Crucial to this successful search was the constant two-way communications maintained by Aston Carter and the company.

After each candidate meeting, Aston Carter would debrief and discuss its progress with the company decision makers providing consultative advice throughout. As experts in its field Aston Carter offered the company insights and context on the local employment market enabling the company to accurately manage their expectations during the search process.

Result

By understanding the candidate’s skills, career goals and interests and matching these to the detailed requirements of the company, Aston Carter ensured that both parties were satisfied with the hiring decision.

The company welcomed their new Marketing Director in October 2014 and since then the appointed candidate has had a big impact on the organization. This successful placement has confirmed the strength of the relationship between the two businesses, prompting the company to work exclusively with Aston Carter on all future executive level positions.

More Case Studies

  • {{item.imageAlt}}

    {{item.title}}

    BY {{author.AuthorInfoDetails}}
    AND {{author.AuthorInfoDetails}}

    {{item.teaser}}

    Read Case Study
  • Working With Us

    Aston Carter specialises in bringing together high-calibre talent with our clients’ requirements. With a focus on Accounting & Finance, Audit, Risk & Compliance, Banking & Financial Services, Business Support, Communications, Digital, Human Resources, Marketing, Operations, Sales, and Strategy, Change & Transformation. we place business professionals in contract and permanent positions. By building strong relationships, we work in partnership with our clients and business professionals to share our market insights and expertise locally and globally to deliver unrivalled service.
    READ MORE
  • Our Story

    Aston Carter has grown to become a distinguished global provider of top talent to companies requiring highly specialised business professionals. Aston Carter’s global reach extends across Europe, Asia and North America — each with a strong focus on the core values that made Aston Carter the company it is today: Commitment, Character & Trust, Relationships and a Passion for Excellence.
    READ MORE
  • Working At Aston Carter

    At Aston Carter, our commitment to our customers makes us who we are and drives how we work. We go above and beyond to exceed the expectations of our clients and business professionals every day. We employ results-driven people who are inspired by our promise of unrivaled commitment to delivery.
    READ MORE