Case Study

Tenured Relationship – Leading APAC Bank

Results at a Glance

  • ‘Market mapping’ approach to source candidates

Focus Areas

  • Marketing


As a major player in the financial services sector, this leading APAC bank focuses on securing the best talent in the market and requires candidates that have relevant industry experience as well as the requisite skills. Coupled with domain knowledge, they place a heavy emphasis on ensuring potential employees are a strong cultural fit for the organisation. With much change across the sector as well as internally in the business, they have sought a true recruitment partner that takes the time to understand their current and future needs and can provide them access to top talent in the market.

Aston Carter has been a partner to this company since 2006, specifically supporting their Wealth division for the past four years. Our relationship with the current Head of Wealth Marketing spans more than seven years.


Aston Carter’s specialist recruitment expertise has allowed us to deliver to a number of hiring needs, whether contract or permanent in nature. Our understanding of the available talent at any point in time is exceptional, as is our knowledge of the broader competitor landscape.

Aston Carter has been able to deliver to our clients needs by tapping into our vast networks rather than purely relying on job boards to deliver quality shortlists. We are also able to guide and advise the business on market trends and candidate expectations.

A recent assignment required a ‘market mapping’ approach to source candidates with a niche skill and experience set. We were able to deliver a range of relevant options for this brief, ultimately leading to an outstanding hire for the company.


Our specialist experience, vast networks and referral based recruitment methodology allowed Aston Carter to successfully tap into passive as well as active candidates time and time again. Throughout our relationship with this leading APAC bank, we have placed in excess of a dozen marketing professionals, some of whom have been promoted within the business or have had their contracts extended.

Aston Carter’s strong understanding of the team culture and professional requirements of the business has lead to proven and repeated success in identifying and retaining strong performers for the bank.